SARTORI CHEESE photoshoot
[ "Exceptionally Paired" AD SERIES ]
VISION
For this ad series, I wanted to create visuals pairing selections of Sartori’s cheeses with their paired beverage. I wanted the wedges to be incorporated in each photograph. Minimal images were used to focus on the product and to highlight the typographic elements. I chose a slab-serif font to best display the headline while I chose a script font to create a sophisticated feeling for the description of each cheese variety.
For this ad series, I wanted to create visuals pairing selections of Sartori’s cheeses with their paired beverage. I wanted the wedges to be incorporated in each photograph. Minimal images were used to focus on the product and to highlight the typographic elements. I chose a slab-serif font to best display the headline while I chose a script font to create a sophisticated feeling for the description of each cheese variety.
PROCESS
A homemade lightbox was constructed from cardboard and parchment paper as background and diffuser, paired with various household lighting solutions. Photos were taken on a Sony A7ii on a 28-70mm lens. Images were edited and composited in Adobe Photoshop.
A homemade lightbox was constructed from cardboard and parchment paper as background and diffuser, paired with various household lighting solutions. Photos were taken on a Sony A7ii on a 28-70mm lens. Images were edited and composited in Adobe Photoshop.
Software
Adobe Photoshop
Skills
Photography / Layout
Adobe Photoshop
Skills
Photography / Layout
